Dit’n’Dat BBBL – Gestern hat die deutsche Basketballliga BBL den seit einigen Tagen spekulierten Sponsor-Deal bekanntgegeben: Haushaltsgerätehersteller BEKO (Tochter der türkischen Arçelik-Gruppe) wird Hauptsponsor der BBL, die nun fortan BEKO BBL tituliert wird. Gemunkelt wird von einer Mio EUR jährlich die BEKO zahlen soll. Überraschend lange ist die Vertragslaufzeit: sechs Jahre bis Sommer 2015. Sechs [...]
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