Dit’n’Dat Leichtathletik – Der Leichtathletik-Weltverband IAAF hat die TV-Vermarktung für 2010 bis 2013 in die Hände von IEC gelegt. IEC gehört wie SportFive zum großen Mischkonzern Lagardère. Damit erstmals seit der Kreidezeit ohne Leichtathletik-TV-Rechte: die EBU und damit EUROSPORT. Vermutlich waren die wahnsinnig positiven Erfahrungen mit der TV-Vermarktung der Golden League dafür ausschlaggebend (ja, da [...]
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